机读格式显示(MARC)

• 000 01003cam a2200289 a 4500

• 001 0000018778

• 003 CAL

• 005 20121224135400.0

• 008 000628r19981995cc a b 001 0 eng d

• 020 __ |a 7810442074

• 040 __ |a ZSU |c ZSU |d SCT

• 090 __ |a F713.5/*1

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000379152 |a CAL 022010092236

• 100 1_ |a Messinger, Paul R.

• 245 14 |a The Marketing paradigm : |b a guide for general managers / |c Paul R. Messinger = 市场营销案例 / 保罗·R.麦森格 著.

• 246 11 |a 市场营销案例

• 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.

• 300 __ |a xi, 237 p. : |b ill. ; |c 26 cm.

• 440 _0 |a 世界财经与管理教材大系. |p 市场营销系列·英文版

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Cincinnati : South-Western College Pub., c1995.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Sales promotion.

• 650 _0 |a Marketing research.

• 650 _0 |a Marketing |x Management |x Case studies.

• 920 __ |a 441400 |z 2