机读格式显示(MARC)
- 000 00926cam a2200301 a 4500
- 008 981216r19971995cc a 001 0 eng d
- 040 __ |a SJT |c SJT |d SJT
- 050 _4 |a HF5415.32 |b .S35 1994
- 082 04 |a 658.8/342 |2 20
- 099 __ |a CAL 022000341765
- 100 1_ |a Schiffman, Leon G.
- 245 10 |a Consumer behavior = |b 消费者行为学 / |c Leon G. Schiffman, Leslie Lazar Kanuk.
- 260 __ |a 北京 : |b 清华大学出版社, |c 1997.
- 300 __ |a xix, 684 p. : |b ill. (some col.) ; |c 27 cm.
- 500 __ |a Includes index.
- 534 __ |a Reprint Originally pbulished: |c Englewood Cliffs, N.J. : Prentice Hall, c1994. |b 5th ed.
- 650 _0 |a Consumer behavior.
- 650 _0 |a Motivation research (Marketing)
- 700 1_ |a Kanuk, Leslie Lazar.