机读格式显示(MARC)

• 000 00905cam a2200265 a 4500

• 001 0000018802

• 003 CAL

• 005 20121224090000.0

• 008 990222r19981998cc ab b 001 0 eng d

• 020 __ |a 7810443135 |c CNY66.00

• 040 __ |a ZSU |c ZSU |d SCT

• 090 __ |a F713.80/*1

• 093 __ |a F713.80 |2 4

• 099 __ |a CAL 022000379139

• 100 1_ |a O'Guinn, Thomas C.

• 245 10 |a Advertising / |c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik = 广告学 / 托马斯·C.欧盖因, 克利斯·T.艾伦, 理查德·J.森尼克合著.

• 246 11 |a 广告学

• 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.

• 300 __ |a xlvi, 623 p. : |b ill., maps ; |c 26 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Cincinnati, Ohio : South-Western College Pub., c1998.

• 650 _0 |a Advertising.

• 700 1_ |a Allen, Chris T.

• 700 1_ |a Semenik, Richard J.

• 920 __ |a 441400 |z 2