机读格式显示(MARC)
- 000 01090cam a2200289 a 4500
- 008 000628r19981994cc a b 001 0 eng d
- 020 __ |a 7810442376 |c CNY54.00
- 099 __ |a CAL 022000379168 |a CAL 022010092235
- 245 10 |a International marketing strategy : |b analysis, development and implementation / |c Isobel Doole, Robin Lowe and Chris Phillips = 国际营销战略教程 / 伊斯贝尔·杜尔, 罗宾·劳尔,克利斯·菲利普斯合著.
- 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.
- 300 __ |a xx, 508 p. : |b ill. ; |c 26 cm.
- 440 _0 |a 世界财经与管理教材大系市场营销系列·英文版
- 504 __ |a Includes bibliographical references and index.
- 534 __ |p Reprint. Originally published : |c London : Routledge, c1994.
- 650 _0 |a Export marketing |x Management.
- 650 _0 |a Export marketing |x Management |x Case studies.
- 700 1_ |a Lowe, Robin, |d 1945-
- 700 1_ |a Phillips, Chris, |d 1941-