机读格式显示(MARC)
- 000 01035nam a2200289 a 4500
- 008 000628r19981997cc a b 001 0 eng d
- 099 __ |a CAL 022000379147
- 245 10 |a International marketing strategy contemporary readings / |c Carol M. Lehman, William C. Himstreet, Wayne Murlin Baty =国际营销战略研究 /伊斯贝尔·杜尔, 罗宾·劳尔 合著
- 250 __ |a [Reprinted ed.]
- 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.
- 300 __ |a xv, 400 p. : |b ill. ; |c 26 cm.
- 440 _0 |a 世界财经与管理教材大系市场营销系列。英文版
- 500 __ |a Originally published: [s.l.] : International Thomson Business Press, c1997.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Export marketing |x Management.
- 650 _0 |a Export marketing |x Management |x Case studies.